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The First Grabouw Outdoor and Overland Expo Proved to be a Success for the Western Cape!


The Outdoor and Overland Expo started on Friday, 3 November, and continued until Sunday, 5 November, 2023. The event took place at the Elgin Country Club Sports Grounds against the beautiful backdrop of the Grabouw Region in the Western Cape.

The event kicked off on a high note as popular and industry-leading manufacturers from all over Southern Africa camped at the expo over the busy weekend. Despite less favourable weather in central Cape Town, Saturday morning in Grabouw beyond Sir Lowry’s Pass boasted a gorgeous climate and a spectacular venue, set against the backdrop of the recently flood-affected Overberg Mountain Range.

Solar power and mobile VIP ablutions, sponsored by Lavron/Victron, were available at the entrance gate, ensuring a comfortable and smooth event entry. LR Classic provided Wi-Fi and stationed efficient ticketing staff at the gate for quick processing of day visitors, eliminating gate queues. Free parking was also provided for day visitors.

Catering to both seasoned overland veterans and outdoor newcomers of all ages, the expo showcased outdoor gear, overland vehicles, 4×4 fitment specialists, caravans, and camping accessories for all explorers. Local producers offered wines from Elgin and Grabouw Valley vineyards. Live entertainment, a beer garden, wine and cheese tastings, and various vendors added to the family fun day experience, complete with a kid’s entertainment so that adults could ‘shop’ unhindered.

This first-time event catered to holidaymakers, 4×4 enthusiasts, and caravan and camping adventure lovers alike. It was not specifically an event for  Land Rovers only, although many of the exhibitors did seem to favour Land Rovers over rival vehicles such as VW, Haval, GWM and Mitsubishi. The event witnessed a great turnout for both attendees and exhibitors, regardless of their specific support for vehicle brands.

Click on the gallery below to see the caravans, trailers and campers that featured at the expo:

A plethora of overlanding and outdoor leisure vehicles were showcased, with those on the main display inside the exhibit almost as impressive as those in the parking lot. Interviews with attendees revealed heightened excitement and expectations leading up to this prestigious event.

In terms of exhibitors, the expo stood out as a ‘who’s who’ and reigned as the captain of the industry. The exhibitors’ list featured household names such as Conqueror Off-Road Campers, showcasing their new Conquerer CommanderX Caravan and CompanionX. Bushwakka also highly participated, presenting updated versions of the Kamelback Conversion Camper, Bhoma, Weekender, and Sundowner models.

Click on the gallery below to see some of the overlanding exhibitors who were showcased at the expo:

Indeed, enticing deals and discounts were offered, making any price-sensitive bargain hunter blush. Unfortunately, the display of specials after the expo was not permitted, as most local promotions coincided with the opening and closing of the Outdoor and Overland Expo.

The event also had the privilege of hosting international 4×4 explorers Lee and Steph of GrizzlyNbear Overland, sharing their extensive camping experiences from around the globe. They gifted parts of their Land Rover as souvenirs to fans, creating moments of immense joy.

Arnold Prosch and his team from Cara-Camp Caravan & Outdoor Centre Somerset West supported the event, showcasing Stealth Caravans, OKTO Caravans, and the futuristic teardrop caravan, Edge-Out. The Stealth Overlander 634 impressed with its design ingenuity and practicality for overlanding luxury accommodation.

Mobi Lodge Adventure Caravans displayed their prowess with the new best-selling off-road fibreglass caravan range – Mobi Lodge Continental, along with electric-powered luxury golf carts. Pon Steyn 4×4, a well-known brand and explorer devotee, showcased garage and aftermarket fitment services tailored to Land Rover and Mercedes-Benz 4×4 Truck owners.

Both Pon Steyn 4×4 and Gateway 4×4 Off-Road Centre are leaders in their fields when it comes to Land Rover builds, restorations, and adaptations. Their craftsmanship was beyond vivid comprehension, leaving spectators in awe of the restorations and recent Landy builds offered to customers, ultimately reshaping perceptions of new Defender models.

No overland event would be complete without Iron Man 4×4 and their legendary coil spring and suspension parts and accessories. Their rigorously tested accessories, including winches, recovery equipment, protective bars, canopies, rooftop tents, lighting, and electrical upgrade options, garnered unanimous acknowledgement.

Finally, other exhibitors in attendance included LR Service Centre, Stone Tribe, Flex Adventures, Adventure Direct, Rola Haval, ZF Aftermarket, Lavron, SD Trading, Fire Pit providers, Forever Fire, Moooshoes, and many others.

Click on the gallery below to see some cool vehicle modifications and restorations that we saw at the show:

The festivities included live music with a great festive atmosphere, a Red Bull bar with alcoholic beverages and soft drinks, and a very comfortable, shaded seating area with diverse food vendors offering everything from wood-fired pizza to hamburgers and more! A section was also cordoned off for kids, including a jumping castle.

In summary, it was a superb and glorious day out! Andre and his team unequivocally did a fantastic job hosting this first event for the local caravanning community. Ample camping spaces were available for those willing to spend the weekend camping with friends and family.

Click on the video below to see what fun was had:

Although this was the first year and the first event specifically tailored to the caravanning, 4×4 overlanding and outdoor community of Grabouw, many local travellers from suburbs such as Bellville, Paarl, Tableview, Rondebosch, Kommetjie, and as far north as Malmesbury and Porterville to Riversdale along the Garden Route, approximately 200km away, attended.

Attendees grab a quick coffee before the morning rush.

In conclusion, the immense support the event received was surprising. Ample parking, food and coffee options, reasonable waiting times to chat with local experts, fantastic weather, affordable gate entry tickets, exhibitor stands, permission for dogs on leads, and a circular show layout minimising walking made the event enjoyable for all attendees. The exhibitor area, a vast cricket field, boasted a dust-free environment with a level surface, ensuring smooth and even pathways. This facilitated easy navigation, particularly for senior citizens, individuals pushing prams, or anyone pulling a trolley.

Strategically, this expo focuses on hosting its event yearly, near the official start of the summer and holiday season along the ever-famous Garden Route region. This provides the perfect platform for all local outdoor lovers to see, test, and view all the latest industry advancements before embarking on the upcoming school holiday and festive period ahead.

To register for next year’s event which will be from the 8 to 10 November 2024, be it as an exhibitor or attendee, please make sure you get in touch with Andre on 083 640 3057 or you can visit the LRClassic’s website by clicking here. Exhibitors for upcoming events are encouraged to click on this link to fill out a booking form. Alternatively, you can complete the enquiry form below, and we will send your contact details along to Andre and his team for next year’s event. Please remember to state whether you would like to attend as an exhibitor or an attendee.

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