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Dometic has united all their various product brands under one roof to create a globally-consistent, strong and distinctive brand.
Millions of people are using Dometic products – from caravan and camping enthusiasts, to motorhome and boat owners, car and truck drivers, and nature lovers who simply like being on the go.
With 22 manufacturing sites globally, and selling products in approximately 100 countries, the unified brand structure is aimed at providing a stronger presence in the market, and easier buying decisions for the customers.
All company assets have been retained, and all of those unique technologies and services are now part of the consistent Dometic brand.
A prominent feature of the new brand strategy is the new Dometic logo, consisting of the company name with a symbol showing a roof and an arrow. This symbol conveys the message that no traveller need go without the comforts of home. Dometic also adapted its corporate colour to the new, contemporary image.
The only exception to the unifying strategy is the WAECO brand. The rebranding has been completed for the company’s cooling boxes, inverters, battery chargers, reversing camera systems and coffee machines as well as the hygiene and vehicle accessories. The following product segments will be rebranded in a running change: awnings, roof- and under bench air conditioners, windows, doors, generators, kitchen equipment and vacuum cleaners. This process is due to be completed by the middle of 2017.
Further information about the new product world of Dometic is available at http://www.dometic.com.