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Don’t Skirt a Challenge When You Can Face It Head-On


Not to parrot the stock advice delivered by many dads over the years, but tackling obstacles isn’t just good for you, it’s good for the world. They will explain. When you are 4×4 driving clearly, you aren’t doing it because it’s the quickest — or easiest — way to get from point A to point B.

But when you’re on the trail, sticking to it is paramount, because widening it is bad news for the Earth. Basically, turning onto the trail is a contract with nature that says “I promise to stay in my lane, even if there’s a boulder in it”.

To that end, the force a tyre exerts on the terrain should be all-encompassing, powerful, and momentary. Take the track above for example. Pretty daunting proposition to roll tons of steel through miles of soft soil.

But they design their off-road line, like the BFGoodrich Mud-Terrain T/A® KM3 to overcome anything through a Linear Flex Zone that envelops obstacles and soft soil for a brief moment so you can move through the trail with minimal impact so it doesn’t get wider.

They engineer incessantly to ensure they uphold that contract for every driver in every situation. Because it’s the right thing to do. But at the same time, isn’t it more fun that way? Maybe our dads were right.


Share your pursuit, whether it’s making a difference in your community, on the road, off the pavement, or under the hood on the

For more information, updated pricing, online ordering, or stock availability, please click on this link to redirect to their website. Alternatively, feel free to fill in the enquiry form below, and a member of the BFGoodrich Tires team will respond to your message.


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