RATES | Main body section
| FULL COLOUR |
1-4 insertions |
5-8 insertions |
9-11 insertions |
| DPS |
R28 519 |
R23 756 |
R23 210 |
| Full Page |
R18 047 |
R16 721 |
R15 886 |
| Half Page |
R12 037 |
R10 910 |
R10 459 |
| Single Column |
R8887 |
R8686 |
R8224 |
| Quarter Page |
R7350 |
R6873 |
R6685 |
| Half Column |
R4225 |
R3829 |
R3610 |
| |
COVER POSITIONS |
1-4 insertions |
5-8 insertions |
9-11 insertions |
| Outside Back Cover |
R22 635 |
R19 014 |
R18 633 |
| Inside Back Cover |
R18 779 |
R17 277 |
R16 413 |
| Inside Front Cover |
R18 779 |
R17 277 |
R16 413 |
| IFC DPS |
R46 565 |
R40 477 |
R39 096 |
Insert costs per thousand (loose bound)
| Size |
Rate |
|
Single page |
R539 |
| 2 – 5 pages |
R605 |
| 6 – 11 pages |
R715 |
| 12 – 16 pages |
R825 |
| 17+ pages |
POA |
Bagging costs subject to a quote
Rates include Agency Commission, but exclude VAT
OUTDOOR ACCESSORIES SECTION | Full colour
| Size |
Rate |
|
60 x 60 mm (width x height) |
R1084 |
| 122 x 60 / 60 x 122 mm |
R2167 |
| 184 x 60 / 60 x 184 mm |
R3251 |
| 122 x 122 mm |
R4334 |
| 60 x 246 mm |
R4334 |
| 184 x 122 / 122 x 184 mm |
R6501 |
| 122 x 246 mm |
R7500 |
| 184 x 184 mm |
R8500 |
• Rates exclude Agency Commission & VAT
• Minimum of 6 consecutive insertions
• No special placement |
 |
 |
RESORT FINDER & CARAVAN SERVICES
| Number of words |
|
|
11 issues |
| Approx. 50 words |
|
|
R180 excluding VAT |
| 50-100 words |
|
|
R300 excluding VAT |
| CLASSIFIED: Pic + 40 words |
|
|
R385 excluding VAT |
| Resort rates exclude VAT and Agency Commission. All rates are per issue. |
WEBSITE ADS (flat rate)
| Type |
|
|
Per Month |
| R.O.S. Leaderboard x 1 (728x90 pixels) |
|
|
R11 435 |
| R.O.S. Skyscraper x 1 (120x600 pixels) |
|
|
R9530 |
| R.O.S. Button x 6 (120x120 pixels) |
|
|
R3810 |
• Page impressions: 38 116. Unique visitors: 3 731.
Stats measured from Dec 08 – May 09 using Google Analytics.
• Email material to traffic@caravansa.co.za in jpeg or gif format
• All ads must be 10kb – 15kb in size.
• Web ads have the same material deadlines as the magazine.
• Contact wendy@caravansa.co.za or 021 702 4200 for other requirement
|
|
DEADLINES | 2010 - 2011
| Issue |
Order & material
for make-up in |
Made-up material signed off, or complete material in |
Projected
in-store date |
| February |
Fri 27 Nov |
Fri 4 Dec |
Mon 25 Jan |
| March |
Wed 20 Jan |
Wed 27 Jan |
Mon 22 Feb |
| April |
Wed 17 Feb |
Wed 24 Feb |
Mon 22 Mar |
| May |
Wed 24 Mar |
Mon 29 Mar |
Mon 26 Apr |
| June |
Wed 21 Apr |
Wed 28 Apr |
Mon 24 May |
| July |
Wed 19 May |
Wed 26 May |
Mon 21 Jun |
| August |
Wed 23 Jun |
Wed 30 Jun |
Mon 26 Jul |
| September |
Wed 21 Jul |
Wed 28 Jul |
Mon 23 Aug |
| October |
Wed 25 Aug |
Wed 1 Sep |
Mon 27 Sep |
| November 09 |
Wed 22 Sep |
Wed 29 Sep |
Mon 25 Oct |
| Dec/Jan |
Wed 20 Oct |
Wed 27 Oct |
Mon 22 Nov |
| Feb '11 |
Wed 1 Dec |
Wed 8 Dec |
Mon 24 Jan |
MATERIAL REQUIREMENTS
| • |
Material sent via CD / DVD or email (traffic@caravansa.co.za) |
| • |
Preferably PDF or JPEG (hi-res CMYK files) |
| • |
300 DPI |
| • |
CMYK colours. No spot colours. No RGB colours. |
| • |
No Word, Excel, PowerPoint, Coreldraw or QuarkXpress documents. |
| • |
If sending a CD or DVD, attach a printout of the contents as well as a copy of the finished advertisement. |
MATERIAL SIZES | (Main body only)
| Size |
Trim (W x H) |
Bleed |
Type area |
| Double Page DPS |
420 x 276 mm |
5 mm all around |
380 x 240 mm |
| Full Page FP |
210 x 276 mm |
5 mm all around |
180 x 240 mm |
| Half Page (horizontal) |
190 x 115 mm |
n/a |
n/a |
| Half Page (vertical) |
90 x 226 mm |
n/a |
n/a |
| Third Page (horizontal) |
190 x 80 mm |
n/a |
n/a |
| Third Page (vertical) |
60 x 226 mm |
n/a |
n/a |
| Quarter Page (horizontal) |
190 x 60 mm |
n/a |
n/a |
| Quarter Page (vertical) |
90 x 115 mm |
n/a |
n/a |
| Half Column (vertical) |
60 x 115 mm |
n/a |
n/a |
PRESTIGE RESORT PAGES
| Size |
6 issues |
11 issues |
Trim (W x H) |
| Half Page (horizontal) |
R4 743 |
R4528.06 |
190 x 115 mm |
| Half Page (vertical) |
R4 743 |
R4528.06 |
95 x 230 mm |
| Quarter Page (horizontal) |
R2 573 |
R2371.84 |
190 x 57.5 mm |
| Quarter Page (vertical) |
R2 573 |
R2371.84 |
92.5 x 115 mm |
| Half Column (vertical) |
R2 027 |
R1767.57 |
60 x 115 mm |
| Smaller ad 1 |
R934 |
R862.49 |
92 x 50 mm |
| NOTE: ALL RATES EXCLUDE VAT & AGENCY COMMISSION |
MAGAZINE INFORMATION
Frequency
Caravan & Outdoor Life is a monthly magazine and
brings out 11 issues per year with December/January a
combined issue.
ABC
Caravan and Outdoor Life is ABC audited. The July-Sep 09 figure for sold copies stands at 20025 per issue.
Printing Requirements
Material - CD/DVD only
Screening -150
Resolution - 300 DPI minimum
Colours - Process Colours - CMYK Colours
DISC MATERIAL
Only Applemac and PC Documents processed using the following design software:
InDesign, Illustrator, Freehand (9 & below) & Photoshop CMYK mode - no spot colours acceptable.
CDs and DVDs acceptable in the following format:
JPEG, TIFF, PDF and EPS files (NB: Microsoft Word, Excel, Powerpoint, Coreldraw and Quarkexpress files are not acceptable.)
A printout of the contents of the disc and the finished advert is to be supplied.
|
bookmark this page
